There is tradition and there is also modernity. In Morocco, creativity spreads into every domain, stamping its mark of innovation. Far from being simply a curator of its historic and natural heritage, Morocco is always evolving and is a driving force for modernity and contemporary styles and trends.

Photo Credit: Jules Antonio

Young designers

Morocco is changing. It is now sparkling with talented designers who will delight your interest in fashion, design and painting. In Marrakech, Essaouira, Tangier, Casablanca and Rabat, never be shy of pushing open the door of an art gallery and discovering the pioneering creativity of local artists. Known for rich colors, intricate designs, arches, and plenty of texture, Moroccan patterns have become international trends in interior design and clothing, taking roots from Moorish architecture.

Photo Credit: Yannig Van de Wouwer

Wild nights

Night clubbers will enjoy the joyous and festive Moroccan nightlife. The jazz clubs and nightclubs of Marrakech, Rabat and Casablanca no longer have anything to envy of Mediterranean resorts. Elegant and trendy interiors, a relaxed atmosphere, music mixed by famous DJs – people who love to party will find themselves on the cutting edge. Full of sleepless nights and pounding beats, every night out in Morocco is sure to be memorable thanks to that electric atmosphere.

Photo Credit: Gwen Kelly

Ethnic jewelry

Moroccan jewelry is one of the areas in which tradition merges with modernity. There is no cut-off between Berber inspirations and contemporary design creations: on the contrary, there is a coherent evolution, fueled by the past and marked by the stamp of innovation. With decorative statement pieces, dazzling beads and intricate designs, Moroccan jewelry is ornate and a flashy representation of the rich country.